The Great Debate Medical Marijuana, Is It Ethical

The debate on Medical marijuana has been a controversial subject mainly because people have an abundance of opinions and very little scientific research to back up either side of the debate. The most important question here is â€Å"will medical marijuana be used for medical purposes or will it be used inappropriately?† Unlike a person who uses marijuana for medicine or entertainment, some people use marijuana as a means for income. Honestly marijuana sales is a very profitable business but the problem is that there is still a numerous amount of people who sell marijuana illegally. Usually with illegal sales of marijuana also comes other illegal activity. According to the DEA, â€Å"marijuana smuggling into the United States has occurred at†¦show more content†¦Todays marijuana is much more powerful and much more addictive than it was a generation ago.’ â€Å"Federal laws classify marijuana as a schedule I drug along with heroin and LSD. Although marijuana may be addictive to some, the potential for forming an addiction may be lower than with some prescription drugs.† (Live Science) Regardless, the reality is that marijuana IS a drug. Marijuana is composed of approximately over four hundred chemicals. According to the Mayo Clinic Marijuana contains at least 60 chemicals called cannabinoids. Researchers are evaluating how effective some of these cannabinoids might be in controlling symptoms of certain medical conditions. For example: THC, an abbreviation for delta-9-tetrahydrocannabinol, THC is the main component responsible for marijuanas mind-altering effect. It also may help treat signs and symptoms such as nausea and vomiting that are associated with a number of medical conditions. Cannabinol and cannabidiol, these compounds have some of the properties of THC, but cause less psychoactive effects — the high. [...]† Medical marijuana can be used to treat a variety of illnesses ranging from anxiety to more life threatening diseases like cancer. A person, in California, who uses marijuana medically agrees to follow the Health and Safety codes as defined by the Attorney General, Edmund G. Brown Jr., and the Department of Justice (state ofShow MoreRelatedâ€Å"When Your Conscience Says Law Is Immoral, DonT Follow1038 Words   |  5 PagesJack Kevorkian seems to resonate deeply with the proponents of legalizing marijuana use, despite it originally referring to assisted suicide. The legalization of marijuana use had become one of the biggest hot button issues of the last decade, and is being fiercely debated across the United States. First made illegal in 1970 with the passing of the Controlled Substances Act, which declared it an addictive drug with no medical value, many are now fighting against this law, citing medicinal uses andRead MoreEthical Issues with Legalization of Marijuana Essay1349 Words   |  6 PagesDonna Lowe SOC 120 Introduction to Ethics Social Responsibility Prof. Donna Falloon May 16, 2011 Marijuana is the third most popular recreational drug in America behind only alcohol and tobacco, and is estimated that nearly 80 million Americans use it at least one occasion.    According to government surveys, some 20 million Americans have smoked marijuana in the past year, and more than 11 million do so regularly despite harsh laws against its use. Being used for medicinal purposes or simplyRead MoreThe Role Of A Nurse Practitioner As An Advocate And Teacher1380 Words   |  6 Pagesdiagnosing and treating patients. The primary healthcare nurse practitioner (PHCNP) represents a â€Å"unique form of change agent for delivering services differently in a manner giving primacy to health and human complexity while delivering primary care medical services as a means of increasing and maintaining access†(Kooienga Carryer, 2015, p. 806). APNs have emerged as advocates for their community and must rely on evidence-based practice to ensure that they provide quality service. E ducating patientsRead MoreLegalization of Marijuana Essay2617 Words   |  11 PagesLegalization of Marijuana Michelle Shepard Soc 120 July 16, 2012 Danielle Camacho There is no denying that the drug problem in our country today has reached an epidemic proportion. The problem has gotten so out of hand that many options are being considered to control and or solve it. Trying to end the drug war may not seen to be the best answer in the beginning, but those so-called wars on drugs have not been very successful at stopping the drug wars. I feel that there should be some differentRead MoreEuthanasia And Physician Assisted Suicide1374 Words   |  6 PagesMontana) allow physician-assisted suicide. Physician-assisted suicide currently remains a felony in New York. Lawmakers supporting efforts to legalize physician-assisted suicide in New York believe it will likely take years, much like allowing medical marijuana did. I believe it’s somewhat hypocritical for physician-assisted suicide to remain illegal when it’s against the law for physicians to intervene when a competent adult patient refuses consent to receive care, even if death would be the likelyRead MoreFederal Data Protection Laws On The United States1431 Words   |  6 Pagesthat on the federal level, the United States sustained a sectorial method towards data protection legislation in which certain industries are protected and others are not (p. 4). The following are three federal data protection laws indicated as of great importance in the United States: (1) Health Insurance Portability and Accountability Act (HIPPA) - governs the collection and distribution of health and financial data; (2) Fair and Ac curate Credit Transaction Act (FACTA) - protects individuals fromRead MoreThe Cannabis Debate Essay examples3978 Words   |  16 PagesThe Cannabis Debate The cannabis debate has never been a straightforward one. At the beginning of the 21st century, perceptions and preconceptions about cannabis and its uses have never been more blurred. Some see cannabis as a menace to society whilst others see it as a useful source of fibre, food and medicine. Doctors and scientists spend millions investigating its medicinal value yet for every positive piece of research, there is a negative. (Brownlee, 2003) Read MorePros and Cons of Drug Legalization Essay1476 Words   |  6 Pagesoften have a bad name even though they help us everyday in medical cases. and the drugs with the worst reputations are not the most abused drugs One may benefit from the legalization of drugs in many ways, while others would suffer greatly. Almost every person in the United States has their own opinion on drug legalization. There are many different pros and cons to the legalization of drugs. Drug legalization is also an ethical and a moral issue. Should drugs be legalized or not?Read MoreEuthanasi Euthanasia And Euthanasia1773 Words   |  8 Pagesterminally-ill, and cannot recover from the severe disease. Some people choose euthanasia over painful death, while some people choose it because they don’t want to spend a lot of their family’s money for their health if it cannot be cured. There has been a great debate about whether one should be allowed to end their life, as per their wish, or not. Here are some of the arguments â€Å"for† and â€Å"against† euthanasia. First of all, we should be able to distinguish between â€Å"suicide† and â€Å"euthanasia†. Suicide is whenRead More Legalize drugs Essay example2773 Words   |  12 Pages Such an issue stirs up moral and religious beliefs; beliefs that are contrary to what America should quot;believequot;. However, such a debate has been apparent in the American marketplace of ideas before with the prohibition of alcohol in the 1920s. With the illegality of alcohol the mafia could produce liquor and therefore had considerable control over those who wanted their substance and service. The role that the mafia played in the 1920s has transformed into the corner drug dealers and

Marjane Satrapi s Story Of The Complete Persepolis Essay

Imagine a child growing up in a war-torn country, and imagine them having no idea where she or he fits in all this. This child at first holds onto their religion because it is safe and the only thing solid in their crumbling world. Yet, this too will be taken from the child. Now lost and confused the child must find their way in an unfriendly world. This is not a fictitious story. This is an actual event that happened to the author of The Complete Persepolis. Marjane Satrapi, the author of The Complete Persepolis, grew up during the 1979 Revolution. This event changed many people’s lives, either it was for the better or worse is hard to say. Nevertheless, it influenced Satrapi s whole life. In the book, Satrapi expresses her childhood memories through her eyes as a child. Her experiences and ancestry can be clearly shown throughout the whole book. Satrapi’s family background/past, her parent’s perspective and her own life experiences in foreign countries have cau sed her to grow and evolved throughout the years. Satrapi’s family background is very rich in history and in wealth. The ancestry that Satrapi knew and understood gave her a response of support for the 1979 Revolution. As time went on, however, her options began to change. Her heritage is told in little stories throughout the whole beginning half of the book. The first story Satrapi learns about that changes her option and viewpoint is the story about her great grandfather. This story is promoted with young SatrapiShow MoreRelatedPersepolis Assignment1402 Words   |  6 Pages Satrapi states in the introduction of the 2004 Pantheon version of The Complete Persepolis that Iran, an â€Å"old and great civilization[,] has been discussed mostly in connection with fundamentalism, fanaticism, and terrorism.† She expresses that, â€Å"as an Iranian who has lived more than half of [her] life in Iran, [she] know[s] that this image is far from the truth. This is why writing Persepolis was so important to [her]. [She] believe[s] that an entire nation should not be judged by the wrongdoingsRead MoreThe Complete Persepolis By Marjane Satrapi1552 Words   |  7 PagesThroughout The Complete Persepolis by Marjane Satrapi the idea of inequality is introduced through several examples. Marjane Satrapi uses the title to comment on inequality in all aspects of Marjane’s life, including gender, religious, economic, and racial status. Although there are several forms of inequality that the title attempts to highlight within the story, it focuses primarily o n the issues of gender inequality by comparing the issues that Marjane faces due to her gender and comparing itRead More Marjane Satrapis Persepolis3668 Words   |  15 PagesIn the 1970s a great power struggle began in Iran, leading to a profusion of civil unrest and mass emigration. In 1941 Iranian monarch Reza Shah, was removed from power by the United States and replaced by his son, Mohammad Reza Shah Pahlavi, who Westernized the highly conservative and religious nation. He continued implementing the Westernized laws set by his father, which were known to discouraged democratic political expression in the public sphere and condemned Islamic fundamentalismRead MoreThe Iranian Revolution And The Islamic Revolution Essay1330 Words   |  6 Pagesbecause he believed that it was best for Iranian people. Most of the women were involved in the demonstration of wearing the veil has some western education. The Islamic revolution wanted things to go back on the Islamic culture. Based on the complete Persepolis, in 1979, a revolution took place, and later called â€Å"The Islamic Revolution†. This is the period they were forcing people to do what they don’t want to do. The female was also forced to wear the veil in the school. Education will change a countryRead MoreThe Islamic Revolution And The Iranian Revolution Essay1379 Words   |  6 Pagesbelieved that it was best for the Iranian people. Most of the women’s were involved in the demonstration of wearing the veil has some western education. The Islamic revolution wanted things to go back to the original Islamic culture. Bas ed on the Complete Persepolis, in 1979, a revolution took place and later called â€Å"The Islamic Revolution†. This is the period they were forcing people to do what they don’t want to do. The women were also forced to wear the veil including the school girls. Being EducatedRead MoreThe Women Behind The Veil2291 Words   |  10 Pageswomen in Iran’s contemporary culture. For this purpose, the veil, which is worn by Iran women, is often identified as a symbol of obedience, respect or modesty which is otherwise an example of an oppressed patriarchal society. Author Marjane Satrapi’s novel Persepolis, exposes the regime behind this oppression of the Iran woman and compares western cultural expectations to that of Iranian culture. Yet, even behind the confinements of the veil many women are finding ways to rebel against the IranianRead MoreIranian Education During The Islamic Revolution Essay1379 Words   |  6 Pagesbelieved that it was best for the Irani an people. Most of the women were involved in the demonstration of wearing the veil has some western education. The Islamic revolution wanted things to go back to the original Islamic culture. Based on the Complete Persepolis, in 1979, a revolution took place and later called â€Å"The Islamic Revolution†. This is the period they were forcing people to do what they don’t want to do. The women were also forced to wear the veil including the school girls. Being EducatedRead MoreThe Women Behind The Veil2301 Words   |  10 Pageswomen in Iran’s contemporary culture. For this purpose, the veil, which is worn by Iran women, is often identified as a symbol of obedience, respect or modesty which is otherwise an example of an oppressed patriarchal society. Author Marjane Satrapi’s novel Persepolis, exposes the regime behind this oppression of the Iran woman and compares western cultural expectations to that of Iranian culture. Yet, even behind the confinements of the veil many women are finding ways to rebel against the IranianRead MoreThe Feminist Movement By Marjane Satrapi2711 Words   |  11 Pages1900’s, conversely, has sparked a worldwide effort by women to fight for more freedoms equality, known as the feminist movement. The feminist movement follows the feminist theory, which provides an outline of the inequalities and oppressions women face. Women’s roles in the workplace, home and in society have vastly changed since this feminist push. It is the result of grassroots movements and individual efforts that has allowed women to gain more power and parity. In Persepolis, by Marjane SatrapiRead MoreThe And Flow Of Ideas About God And Religion Throughout The Life Of Marjane Satrapi1530 Words   |  7 Pagesabout God and religion throughout the life of Marjane Satrapi, the author of the autobiographical novel Persepolis, is made very clear in her novel. As she is introduced to new thoughts and experiences, her ideas cha nge. When her parents expose her to their communist ideas begins to value her relationship with god less. When things return back to normal she returns. It is not until a series of fairly traumatic events that she drifts completely away. Satrapi uses Illustrations of her and God as a metaphor

Ethan Frome by Edith Wharton Free Essays

The novel Ethan Frome, by Edith Wharton, is set in turn-of-the-century New England, in the fake town of Starkfield, Massachusetts. During this time, both men and women were torn between duty and morality, and personal desire. People were expected to follow the societal norms, which although plagued them, were deemed as correct and proper. We will write a custom essay sample on Ethan Frome by Edith Wharton or any similar topic only for you Order Now This social constraint placed on individuals cause them to make the decision of whether to be accepted by society, or whether to be happy. During this time, society was trapped in a web of their own formed ideas and opinions. It is this constant struggle between desire and what is socially acceptable that drives the main theme of Edith Wharton’s novel. In the novel Ethan Frome, by Edith Wharton, Ethan Frome is faced with conflicts that cause him to make a decision between social morals, and the fulfillment of his desires to establish Wharton’s theme that society and conformity acts as a restriction on happiness. Ethan’s sense of responsibility first comes into conflict with his strong desire to leave Starkfield and pursue a career in engineering. But with the recent death of his father, he is forced to return to Starkfield and run the family farm while continuing to provide for his ailing wife. This becomes apparent in the prologue, when the Narrator’s discovery of his interest in the sciences indicates that Ethan had dreams that were never fulfilled. His inner need for knowledge and learning, almost â€Å"frozen† under a shroud of a life of simplicity and staticity, is without a doubt a consequence of â€Å"†¦ too many winters. †(13) spent in Starkfield. This negation of his aspirations causes him to live with a sense of regret that plagues him, and drastically effects his future decisions. During the prologue, Harmon Gow tells the Narrator that â€Å"Most of the smart ones get away. † (13), and immediately starts to wonder as to why Ethan Frome is still residing in Starkfield. The truth is that Ethan, being as intelligent and as motivated as he is, did try to leave Starkfield in the pursuit of a fulfilling career in engineering, but was trapped by the harsh grasp of conformity in the form of the Frome Farm. This failure to accomplish his ambitions gives his persona a tone of remorse, and by extension, the entire novel. The conflict strengthens the theme in the way it shows that if he would have followed his dreams of studying engineering, his life would have played out much differently. It is best put in the words of the famous poet John Whittier (1807-1892) when he said â€Å"For of all the sad words of tongue or pen/The saddest are these: ‘It might have been! ’†. Ethan Frome’s conflict between running away with Mattie and staying and caring for Zeena is the main factor that drives Wharton’s theme that conformity to society acts as a restriction on happiness. Wharton depicts Zeena as old, cold, and insensitive while Mattie is warm, loving, kind, and most importantly, a much more fitting wife for Ethan. Symbolism is used in the form of Mattie’s red scarf to give Mattie a sense of life and loving warmth, while at the same time giving Zeena a colder appearance. Therefore, Wharton makes Ethan’s desire to leave his ghastly wife for another woman considerate in the eyes of the reader. Yet, just like in the case of his engineering career, Ethan cannot bear to leave Zeena, on the account that society would severely frown upon a husband that abandons his sickly wife. He is torn between following what he knows is the â€Å"right† thing to do, and following what he knows will make him happy. It is important to note that his love for Mattie never falters—The conflict is external, not internal. He is afraid of what people would think, and not whether or not he loves Mattie. Although he has one night alone with Mattie, he cannot stop thinking about all of the responsibilities placed on him. His strong desire for Mattie eventually leads to the shattering of his marriage, which is symbolized by the shattering of Zeena’s prized wedding red pickle dish. Time and time again, Wharton shows how society has oppressed Ethan to neglect his aspirations. Even when Ethan has the opportunity to elope with Mattie to the west, his morals keep him from lying to his neighbors to secure the sufficient amount of money to go. These failures in following his own desire weaken him, and force him to live a life of submissiveness to the wills of society. His desire to conform restricts his happiness. He felt as if he would never be able to escape the clutch of society, and be with Mattie. In the end, Ethan can no longer deal with the troubles of life and makes the rash decision to abandon life entirely when he decides to go â€Å"Right into the big elm† (130) with Mattie. As they are coasting down the side of the slope, he becomes mentally encumbered with all of the responsibilities that he would be leaving behind, and becomes distracted. Again, implying that even Ethan’s greatest attempt to escape from the clutches of society has failed. Instead, he severely cripples both himself and Mattie, forcing them to return to the farm and live like Zeena. In a way, he did succeed in killing both himself and Mattie. Mattie got her wish to go down in the sled â€Å"So’t we’ll never come up any more† (130), because they did not come up anymore—At least not in spirit. Society did not allow them to die that day, instead, suffer through a forming of living death that will never grant them the happiness they desired in death. How to cite Ethan Frome by Edith Wharton, Essay examples

Leading Tour Operators in the UK Thomson Holiday Group

Question: Discuss about the leading tour operators in the UK for Thomson Holiday Group? Answer: Introduction Background of the Company Thomson Holiday Group is one of the leading tour operators in the UK. The organization provides accommodation facilities, travelling convenience, quality food and other services to its customer base. The destinations provided by the organization have exquisite reviews. The company was established in 1965 and has attained growth throughout the years (Thomson.co.uk 2016). Thomson is owned by the parent company Touristik Union International (TUI) Group (Thomson.co.uk 2016). The company manages over 18,000 employees to serve its customers effectively (Thomson.co.uk 2016). Thomson has the leading and biggest travel website in the UK (Thomson.co.uk 2016). The TUI Group, owner of Thomson Holidays posted earnings of around 740million in 2014 (Hopkins 2015). The selling price rose by 1 percent (Hopkins 2015). The profit levels of the company rose by 4% to 612m in 2014 (Rojas 2014). Thomson Holiday Group reported an increase in the market share by 15% due to improved sales, decreased losses an d increased direct distribution (Travelmole.com 2016). Customers Customers are the core and integral part of any business. Thomson aims at understanding the needs and wants of its customer base. The company aims to satisfy its customers by providing high quality products and services. The company attracts customers through both physical stores and online distribution network. The passengers are attracted from across the world through efficient distribution channels (Thomson.co.uk 2016). Market Thomson Holiday group is the market leader in the package holiday and caters millions of holiday makers annually. The primary market group that turn in to derive products and services of Thomson Holiday Group are the couples and the wealthier families. The company emphasizes on providing attractive lifestyle holidays to the customer base (Rankin 2013). Values The most desirable factor by the customers from Thomson is the overall holiday experience. Thomson values its customers by providing good holiday destinations, accommodations and travel experiences. The organization believes in teamwork and achieves brilliant results through development opportunities. The organization constantly looks for improvement to grow the business and spread smiles by creating exclusive holiday experiences (TUI 2016). Situation Analysis Macro-environment Thomson Holiday Group is affected by political forces such as terrorist attacks (Ukinbound.org 2016). The economic factors such as unemployment and social forces such as price-sensitivity also affect the economy (Allen and Inman 2015). The cultural forces such as national culture, technological forces such as online distribution network, legal forces such as trade laws and environmental forces such as pollution affects the economy (Caa.co.uk 2016). Micro-environment The threat of new entrants is low as it requires heavy investment. Threat of substitutes is low as there are no close substitutes to travelling. Bargaining power of suppliers is moderate as TUI acts as its own suppliers. Bargaining power of buyers is low as there is low product differentiation dismantling the switching cost. Intensity of rivalry is moderate as the competition has high fixed cost and high variations in market shares of incumbents (Page 2012). Internal Analysis Thomson group has a large product and service portfolio, efficient internal control systems, geographical divisions, goal-oriented strategy, market knowledge of staffs, transformative leadership and highly qualified staff (TUI Group 2013). SWOT Analysis The organization has various strengths such as strong brand image and global reach of services. The organization has dissatisfied customers due to non-flexibility of packages. Thomson has opportunities to expand in other countries. It also experiences threat from other operators and increasing fuel costs. Key Issues The key issues faced by Thomson are: Developing customer intimacy Health of the brand Innovation (Refer Appendix 1, 2, 3 and 4). Structure of the Market The target size is 10 million customers and it targets middle-level income customers. Thomson Holiday Group is surrounded by competitors as there is intense rivalry in the tourism market. The major competitors as determined in the results by the Telegraph Travel Awards, 2014 are Trailfinders, HF Holidays, Scenic Tours and various others (The Telegraph 2014). SMART Objectives A set of SMART objectives are set for marketing Thomson Holiday Group as under: To establish Thomson Holiday Group as a global travel operator and increase presence in other countries within 2 years. To increase profitability by 15% within 1 year. To increase market share by 15% within 1.5 years (Wedel and Kamakura 2012). To expand the travel destination of airlines to Asian and African countries and increase revenue by 20% within 2 years. To increase environmental sustainability by reducing pollution by 25% within 1 year. To increase customer loyalty to 80% within 1 year (Hollensen 2015). As identified in the presentation, the marketing plan must focus on three factors- customers, brand image and innovation. The above SMART targets would help in increasing global reach to customers. Currently, the physical stores are established in the UK. Thomson may target to expand its physical stores to Asian and African countries. The brand image can be enhanced by improving environmental concerns and using biodiesel fuel in the airlines. This would help in reducing pollution and increase sustainability. With innovative products and services, the product and service portfolio can be increased. With increase in packages available to customers, the market share can be enhanced (Weinman 2012). Thomson can utilize the exclusive market and research team to conduct customer assessment. Strategic decisions can be taken regarding reinventing the product and service portfolio. Customer loyalty can be enhanced and they can be retained through innovative products and services (Wedel and Kamakura 2012). Strategies Ansoff Matrix The Ansoff matrix can be used for reviewing other strategic alternatives available to the company. (Refer Appendix 6). Market Penetration- A new market segment can be entered exclusively for men, women and solo travellers by adding related products and services. New geographical markets such as Asian and African countries can be penetrated (Taylor 2012). Product Development- Products can be developed by increasing the range of portfolio with several packages for men, women and solo travellers (Schawel and Billing 2012). Market Development- Thomson being a leader in the travel industry can provide consultancy services to other organizations in the same domain (Schawel and Billing 2012). Diversification- Thomson with its rich experience in tourism sector can venture into the educational sector where they can establish colleges of hotel management, hospitality management, tourism management or marketing management (Taylor 2012). Porters Generic Strategies Thomson can create cost leadership by creating low-cost position with high accuracy in demand pattern. Differentiation Strategy can be created by charging lower prices from the customers instead of premium prices. Focus strategy can be used to target specific customers such as high income and middle income consumers. Thomson can charge lower prices from price sensitive customers and higher from rich ones. Segmentation Demographic Segmentation Thomson Holiday group mostly has packages for luxurious holidays, family packages and couples. It can be concluded that the primary market segments focused by Thomson are upper income level consumers as the packages are wealthy. The packages are mostly meant for family and couples. It indicates that the product mainly attracts Thomson can consider designing holiday packages specifically for women and men or solo travellers with middle-income level (Wedel and Kamakura 2012). Geographic Segmentation Thomson provides services to people across the world online and there are physical stores established in the UK. However, the airline by Thomson provides services to various countries. The company can consider opening stores in Asian and African countries to serve a larger customer base. The flight destinations can be increased and diversified so that services can be provided according to the national culture (Hollensen 2015). Psychographic Segmentation Thomson mainly serves customers with luxurious lifestyle and high social class. Thomson can consider price designing so that not only the people with luxurious lifestyle can be involved, but that of the standard lifestyle can also afford the products and services (Ho Kim et al. 2013). Behavioural Segmentation The customer base can be divided into groups of knowledge, uses and responses to a particular product or service. Thomson can revise its product portfolio and come up with packages that would suit needs of majority of customers. Different price slabs and destination can be made according to the behaviour of the customers (Guo et al. 2013). Targeting The primary target market of the brand is the wealthy income group, couples and family groups. The Cruise, Villas and hotels are expensive and it creates strong brand value for the company. Thomson Holiday group can consider targeting 10 million people annually (TUI Travel Plc 2013). The consumers targeting strategy can be adopted as differentiated strategy. Thomson can create multiple campaigns for appealing more than two market segments or target groups. Campaigns can be designed for various groups like mens group, womens group or solo travellers who are not willing to select a luxurious holiday. Destinations can be chosen for this group of people in a manner that appeals these target groups individually (Kapferer 2012). Positioning Thomson Holidays involves positioning of the group as luxurious holiday-makers. The company positions itself as a holiday solution provider and holiday destination manager. Currently, Thomson follows product characteristics and customer benefits currently. It may enhance and develop its strategy by providing them with a new portfolio for a group of men or women willing to spend a holiday. However, Thomson is designed for wealthy customers. It may consider pricing as a strategy where it may deliberately offer more number of services at the same price. The price-quality approach must be considered by the company for wealthy consumers and differentiated prices can be provided to the middle-income level consumers (Mahatoo 2015). Tactics According to the STP Analysis, price-quality approach can be considered and new categories can be created for men and women to improve market share. The Marketing Mix would help in achieving the issues or ideas addressed in STP analysis. Marketing Mix (7Ps) Marketing mix is used as the business tool to determine the product and services offered by the brand. An extended marketing mix is presented using the 7P model as recommendation to Thomson Holiday Group for achieving the SMART target mentioned in earlier section. (Refer Appendix 5). Product As discussed earlier, the products and services offered by Thomson Holiday group are focused on couples, wealthy consumers and family groups. New products and service packages can be designed specifically for men, women and solo travellers. Men As men are fond of adventures, special packages can be introduced exclusively for a group of men willing to spend a holiday. Exclusive packages can be offered to them as they have a greater necessity of adventure sports and less of a luxurious holiday (Falzon 2012). Women As women are mostly fond of spending quality time together, exclusive packages including stylish restaurants, fantastic sightseeing can be offered to prospective customers who can afford to spend more. However, packages for women can be designed for adventurous women with convenient accommodation facilities (Falzon 2012). Solo travellers Solo travellers mostly seek adventure and are not fond of accommodation. Best packages can be designed for single travellers that involve more of adventure activities and dining, however, fewer options can be provided for accommodation to balance the cost (Sotiriadis and Apostolakis 2015). Price Thomson currently follows price-quality approach. The company has a tendency to charge more from the customers based on services provided. For penetrating into new markets such as Asian and African countries, Thomson can follow penetration pricing. It would help Thomson in entering into the foreign markets easily by establishing physical stores. Competitive pricing may also be followed for entering into the foreign markets as there are other travel operators who have reputational image for their pricing. Value-based pricing can be used for the above mentioned product segments designed for men, women and solo travellers. The consumers must not have a perception of quality compromise in new portfolio of products and services (Falzon 2012). Place The physical stores are currently established in the UK. The physical stores can be established in Asian and African countries as there is high scope of business. The online distribution channel may add new products and service packages designed for every country to match with the national culture. The customers would embrace making in the culture of destination country. The website can also be enhanced in the national language of each country so that it is easier for customers to understand the local language who are not fluent in English. Direct marketing strategy must be used so that there are no intermediaries and products are sold directly to the customers (Sotiriadis and Apostolakis 2015). Promotion The promotional mix is divided into various sub-parts as there are different strategies that can be used to market Thomson Holiday Group. Advertising- Thomson can make use of elements such as radio, travel magazines, newspapers, billboards and other media sources for advertising the company. Advertisements can help in gaining attention of customers. The advertisements can be made visually attractive so that customers can consider the brand in planning their future holidays (Sotiriadis and Apostolakis 2015). Personal Selling- Sales presentations, meetings and packages can be designed for tying-up with corporate such as restaurants, railways, airlines and other partners that would increase direct sales (Goodall and Ashworth 2013). Sales promotion- Coupons, contest, rebates, trade shows and exhibitions can be designed to increase revenue and gain attention of the potential customer base. Special discounts can be offered based on seasonality of the destination (Falzon 2012). Public Relations- Thomson must aim to improve relations with the public by corporate social responsibilities and taking initiatives to save the environment. The airlines must increase the usage of biodiesel fuel so as to reduce pollution and increase sustainability. Press releases can be made for the same (Falzon 2012). Internet Marketing- Internet marketing tools such as search engine optimization, search engine marketing, blogging and various others can be used for increasing visibility of the company. Social media sites such as Facebook and YouTube can be used by posting visually attractive images, catchy slogans and videos to increase customer engagement (Goodall and Ashworth 2013). Process Thomson can allow better services by enhancing communication with the customers. The existing and potential customer base must be targeted by the company and reviews must be derived. Processes must be improved by providing customized service (Falzon 2012). Physical Evidence Physical evidence includes decors, brochures, furnishing and air-conditioning. The physical stores must ensure that they provide brochure to every single customer visiting them for inquiry. The internal decors must have different themes such as deserts, underwater and various others that may be appealing to the customers. High quality furnishing must be used in the stores and destinations (Goodall and Ashworth 2013). People People refer to the employees, customer and management that are involved with Thomson Holiday Group. Thomson must devise ways to retain their people by sustaining employees. Training, job enrichment and job motivation must be provided to the employees. With satisfied employees and management, better services can be provided to the customers (Ashworth and Goodall 2012). Actions The report represents various aspects and factors of the tourism industry in the UK. The discussion shows that the present economic, political, social and legal factors of the country are favourable to the tourism sector and in this context there are various opportunities for Thomson Group. The company today has become one of the market leaders by its strong strategic and financial support. This report shows that there is various diversified business opportunity for the company in near future. So, this report concludes that by leveraging social, economic, technological benefits and with the help of valuable market knowledge company can beat all its competitors in near future. Controls Exclusive packages for men, women and solo travellers can be designed. The physical stores can be established in Asian and African countries as there is high scope of business. Enter foreign markets through penetrative pricing, value-based pricing and competitive pricing. Training, job enrichment, recruitment of new talent and job motivation must be provided to the employees for better customer service. References Allen, K. and Inman, P., 2015.UK jobless rate falls to 5.6%, lowest since 2008. [online] the Guardian. Available at: https://www.theguardian.com/business/2015/apr/17/uk-jobless-rate-hits-lowest-since-2008-unemployment-falls [Accessed 1 Apr. 2016]. Baran, M., 2014.Technology presents challenges and opportunity for tour guides: Travel Weekly. [online] Travelweekly.com. Available at: https://www.travelweekly.com//Travel-News/Tour-Operators/Tour-tech [Accessed 1 Apr. 2016]. Caa.co.uk, 2016.Civil Aviation Authority. [online] Caa.co.uk. Available at: https://www.caa.co.uk/home/ [Accessed 1 Apr. 2016]. Falzon, J., 2012. The price competitive position of Mediterranean countries in tourism: Evidence from the Thomson brochure.Tourism Management,33(5), pp.1080-1092. 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